You need insights: we have solutions. In a world of markets experiencing daily disruptions and changes, gathering reliable, useful, and compelling data for deeper insights is a useful tool for success.
Benefit of Services
Target customers can be reached and surveyed through options such as in-person interviewer, via the telephone (either a landline or cellphone), online, or by paper questionnaires (delivered in person or the mail). Working in partnership with you, TheCityStats uses high-precision data collection to enable better insights.
- Questionary Design
- Data Collection
- Report of findings
What Each Includes?
A questionnaire is a research instrument consisting of a series of questions for the purpose of gathering information from respondents.
There are a number of important factors in questionnaire design.
Make sure that all questions asked to address the aims of the research. However, use only one feature of the construct you are investigating in per item.
Questions should progress logically from the least sensitive to the most sensitive, from the factual and behavioral to the cognitive, and from the more general to the more specific.
The language of a questionnaire should be appropriate to the vocabulary of the group of people being studied. Use statements that are interpreted in the same way by members of different subpopulations of the population of interest.
Data collection is a methodical process of gathering and analyzing specific information to proffer solutions to relevant questions and evaluate the results.
It focuses on finding out all there is to a particular subject matter. Data is collected to be further subjected to hypothesis testing which seeks to explain a phenomenon.
Here are the top six data collection methods we use:
- Questionnaires and surveys
- Focus groups
- Oral histories
- Documents and records
A good evaluation/final report that we offer contains these basic components:
An executive summary containing a condensed version of the most important aspects of the evaluation (see previous point).
A summary of the evaluation’s focus, with a discussion of the purpose, objectives, and questions used to direct the evaluation.
A summary of the evaluation plan.
A discussion of the findings of the evaluation, with complete statistical and case study analysis.
A discussion of the evaluation’s conclusions and recommendations.
Any additional information required, such as terminology, details of who was involved in the evaluation, etc. in an appendix.